Your Guide to Effective Copy

Posted on February 6, 2011 | Comment (0)

Copywriting 101

Copywriting is one of the most essential elements of effective online marketing. The art and science of direct-response copywriting involves strategically delivering words (whether written or spoken) that get people take some form of action.

So, whether you’re looking to sway an opinion, sell something or build traffic by earning links from others, you’ll need to tell compelling stories that grab attention and connect with people so they’ll respond the way you want.

10 Steps to Effective Copywriting

This tutorial is designed to get you up and running with the basics of writing great copy in ten easy lessons. Afterward, you’ll get  links to tutorials on SEO copywriting and writing killer headlines.

  1. Don’t Read This or the Kitty Gets It!
  2. To Be or Not To Be?
  3. How to Write Headlines That Work
  4. Why Writing Headlines Deserves a Second Installment
  5. The Structure of Persuasive Copy
  6. Now Featuring Benefits!
  7. “Kids Eat Free” and Other Irresistible Offers
  8. This Article Rocks. . . I Guarantee It!
  9. The Long and Short of Copywriting
  10. The #1 Secret to Great Copy Is. . .

Copywriting for Search Engine Optimization

SEO copywriting is the art of writing web page copy that is appealing to human readers, but also ranks well for specific search terms that people are looking for in search engines. Search engines have now become much more sophisticated, so the fundamentals of solid copy writing are more important than ever. Get SEO copywriting tips and secrets here.

Writing Headlines: The Most Important Copywriting Skill

Most writing designed to persuade sinks or swims right out of the gate. Whether the title of an article or the headline of a sales page, readers make snap decisions based on a quick scan of the top of the page. More often than not, they’ll simply move on to something else unless you craft an excellent headline. Learn how to write headlines that work with the Magnetic Headlines tutorial.

Posted at Writing Tips

 


 

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